Short answer
Web design should connect visual style, content, UI, UX, speed and SEO. The website should look good, but above all it should be understandable, accessible and ready for contact.
UI and UX for business
UI is the interface, while UX is the full experience from landing on the page to sending an inquiry. Planned together, they make the site calmer, more trustworthy and easier to use.
Design supports content
For a small business, the website is often the first meeting with the customer. The design should explain who the company helps, what it offers and what the next step is.
Responsive front-end
The design must work on phone, tablet and desktop. Typography, cards, spacing and calls to action are checked across screen sizes.
Connection with SEO
Visual design should support SEO, GEO and AEO: logical headings, clear answers, fast assets and semantic HTML.
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