Short answer
A website builder fits simple or temporary presentations. A custom website is better when structure, brand expression, clean code, SEO and future development matter.
When is a builder enough?
When you need a simple page with few sections, accept a ready-made template and want to handle small updates yourself.
When is custom better?
When the site should build credibility, rank for specific topics, load fast and support future pages.
SEO starts before the copy is finished
Headings, metadata, URLs, internal links and performance should be planned before launch. In a template, some decisions are imposed in advance.
Cost and control
A builder can be cheaper at the start, but a custom implementation gives more control over visibility, trust and conversion.
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