Short answer
SEO concerns visibility in search engines. AEO is used for making content suitable for clear answers, while GEO refers to visibility in generative search and answer systems. These areas overlap. Specific business information is a more useful starting point than repeatedly adding the abbreviations to a page.
What does that mean on a service page?
Readers should be able to find the scope, price range, delivery time and working process. A short opening answer provides orientation. Examples and limitations further down help customers judge whether the service fits. These details are easier to describe accurately than broad claims of excellent quality.
Do you need special AI files?
Google states that AI Overviews and AI Mode require neither special AI text files nor special structured data. A page must be indexed and eligible for a search snippet, but meeting requirements does not guarantee inclusion. See Google Search Central’s guidance.
What should a business prioritise?
Use a consistent brand name and accurate contact information. Describe services in the language customers use. Publish prices, work examples and facts you can substantiate. Keep public business profiles current and invite customers who wish to share an honest review. A file on your own website cannot substitute for those experiences.
How can you measure progress?
Track relevant queries, landing pages, clicks and actual enquiries over time, with language and market in mind. A single AI recommendation can vary with the question and time, so it is not a stable performance metric. Distinguish a page being accessible from it appearing in results and generating contact.
How can we help?
We review technical SEO, organise service pages and make business information more specific and consistent. We do not promise a particular ranking or recommendation by an AI service. Start with a page that already receives relevant impressions and still leaves important customer questions unanswered.
Tell us about your project
Reply within 48 hours. Websites from NOK 9,750; audits from NOK 1,500 excl. VAT. Online stores are quoted individually.
You can also email office@2b.design.